These days, shopping in Bangkok is not just limited to designer merchandise, trendy clothes, or beauty products promising eternal youth. A new set of shoppers are trawling the malls for a new set of collectibles—toys to be exact and not just any toys, but art toys.

Kids and grown-ups around the city—and all across the world—are building up their collections of these often limited-edition, artist-designed molded figures that have been in such high demand (it was a multi-billion dollar industry in 2023) over the last few years. Chalk up the interest to nostalgia—many art toy designers glean their inspiration from pop culture and media or the cultural movement of a particular generation. Art toys have also posed an opportunity for investment for many collectors, given the high returns and resale value attached to some of these collectibles.

There are now so many brands and designers that have launched their own art toy series, making it harder to keep abreast with the trend. Even more difficult is getting your hands on a limited-edition design. Art toy aficionados, however, can make their way to three retail hubs within the ONESIAM group - Siam Paragon, Siam Center and Siam Discovery, if they want to update their collections with the best stuff.

Siam Paragon, Siam Center, and Siam Discovery have teamed up to create the ultimate ONESIAM art toy experience, bringing together an impressive assemblage of popular art toys from legit brands and world-renowned stores to their shops and spaces. Expect to grab your next best find from the likes of LEGO, Gundam, BANDAI, Bearbrick, and many more. The super adorable LuLu the Piggy brand and its plush alter-ego Teddy LuLu made their debut in Thailand at these lifestyle destinations as well. The pop-up store is happening now until 31 August 2024

The three ONESIAM destinations will also dedicate a space to Living Art Gallery, where artists and designers can showcase their art toys, and collectors can come and learn about the backstories of each wonderful creation. And yes, these toys are up for grabs, too, so keep your eyes peeled for the artist line-up throughout August.

If you’re an up-and-coming toy designer looking for the perfect opportunity to showcase your art, these lifestyle destinations will also open Platform of Opportunities, where you can express your vision and bring your creations to life.

In addition to being the number one destination for art toys in Thailand, the three ONESIAM hotspots aim to be a hub of creativity, with a huge array of flagship stores, fashion retailers, tech shops, and restaurants blending luxury lifestyle and art together.

To get more gratifying experiences from ONESIAM, don’t forget to download the ONESIAM SuperApp. Earn rewards from every shopping spree, including the purchase of art toys! Find out more from this link.