Leica and BIG Camera have partnered to launch this concept store at Siam Paragon, celebrating the brand's 100th year. The German shop's design seamlessly blends Leica's core philosophical and design principle, "Das Wesentliche" (meaning "the essential"), with contemporary Thai art and culture. This unique space allows photography connoisseurs and those interested in the art to explore the Leica community and enjoy ever-changing photography exhibitions.