This famous Japanese lifestyle shop has unveiled a new flagship store on the fourth floor of Siam Paragon. Operating under the "New Yellow New Vibes" concept, this latest LOFT location continues to showcase the brand's well-recognized fun, creative signature, and contemporary Japanese influence through its new design, which features striking yellow glass boxes and LED walls. In addition to the refreshed look, this new LOFT store features six different zones: the Lifestyle Zone, Smart Gear & Gadget Zone, Living Zone, Creative Stationery Zone, Collector Street Zone, and Gift Wrapping Zone. In each of these zones, you’ll also find many items that are exclusive to this flagship store.This famous Japanese lifestyle shop has unveiled a new flagship store on the fourth floor of Siam Paragon.