Beyond the incredible shopping and dining, Siam Paragon also hides this aquatic marvel. Nestled right beneath the bustling Siam Paragon, this isn't just any aquarium—it's one of Southeast Asia's largest, offering an immersive journey into the underwater world. You'll find everything from majestic sharks gliding overhead in the ocean tunnel to playful penguins in their icy habitat, and countless vibrant fish in between. It's a fantastic spot for all ages to get up close with marine life and learn a bit about our planet's fascinating oceans.

This is the first shop dedicated to all things Nintendo in Southeast Asia, brought in by Synnex Thailand in collaboration with Copperwired and Siam Paragon. Located on the third floor, this huge shop promises hours of fun for gamers and anime enthusiasts. You can browse through various sections, including the Experience Zone, where you can actually play over 60 games on a massive 98-inch screen. Then there's the Merchandise Zone, where collectors and fans can take home awesome gear from beloved franchises like Super Mario, Pokémon, The Legend of Zelda, and Animal Crossing.

Think a Michelin-starred café is a joke? Not in Bangkok, where the culinary scene constantly surprises! Blue Café by Alain Ducasse, the latest addition from the brand behind the one-Michelin-starred ICONSIAM restaurant, is here to prove it. Step inside and treat yourself to a luxurious array of pastries by owner and pastry chef Christophe Grilo, featuring delights like croissants, vanilla flan, and madeleines. Thirsty? Their refreshments are equally superb, offering rich chocolate drinks imported from Le Chocolat Alain Ducasse and exquisite coffee from Alain Ducasse Manufacture. Make sure to ask about the Blue Café's Dipping Culture—they actually encourage you to try dipping your pastry right into your hot chocolate or coffee!

This famous Japanese lifestyle shop has unveiled a new flagship store on the fourth floor of Siam Paragon. Operating under the "New Yellow New Vibes" concept, this latest LOFT location continues to showcase the brand's well-recognized fun, creative signature, and contemporary Japanese influence through its new design, which features striking yellow glass boxes and LED walls. In addition to the refreshed look, this new LOFT store features six different zones: the Lifestyle Zone, Smart Gear & Gadget Zone, Living Zone, Creative Stationery Zone, Collector Street Zone, and Gift Wrapping Zone. In each of these zones, you’ll also find many items that are exclusive to this flagship store.This famous Japanese lifestyle shop has unveiled a new flagship store on the fourth floor of Siam Paragon.

Leica and BIG Camera have partnered to launch this concept store at Siam Paragon, celebrating the brand's 100th year. The German shop's design seamlessly blends Leica's core philosophical and design principle, "Das Wesentliche" (meaning "the essential"), with contemporary Thai art and culture. This unique space allows photography connoisseurs and those interested in the art to explore the Leica community and enjoy ever-changing photography exhibitions.